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Our aim is to simplify skin care at every touchpoint.

That means, we don’t want to overwhelm you with more products than you’ll ever need (unlike other online skin care stores). Instead, we highlight our favorites all of which work for most skin types, and address a broad range of concerns. We have also highlighted why we love each product with BIA Notes, as well as a short video that will show you how to use it properly.

Rest assured, our curated selection is updated periodically.

With love, Janelle & Shasa

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